Following the recent announcement of Beautycounter's closure, all eyes are now on Seint Makeup as the public awaits news regarding the brand's future. Speculation arose when observant Reddit users noted a sudden silence from artists who typically endorse Seint products.
Inquiries about the company's status began surfacing, with one Reddit user questioning, "I've noticed some Seint influencers hinting at something negative happening with the company. Has anyone got the details?" Subsequently, Seint released a statement on its Instagram account, revealing a significant change in its business model. The statement disclosed that Seint is shifting from a direct sales approach to an enhanced affiliate commission structure.
This transition implies that artists affiliated with the brand will now earn based on sales performance rather than recruitment numbers, a departure from the previous system. The company stated that this adjustment aligns better with their objectives, streamlines the commission process, and fosters individual growth for each artist.
While comments were disabled on the Instagram post, the notice allows a three-month period for artists to adapt their business strategies to the new framework before it goes into effect in October. Reactions to the change have been mixed, with some expressing optimism about the increased earning potential, while others voice concerns about the potential impact on individuals and families who rely on the previous model for income.
Speculation abounds regarding Seint's global expansion intentions, though no official confirmation has been provided by the brand. Meanwhile, Seint's website remains operational, offering products for purchase, with promises of forthcoming updates regarding the company's future direction.