The best mascara is truly indispensable in any makeup collection. It is the most impactful beauty product, capable of transforming your entire look with just a few swipes, whether you prefer a minimalistic look or always go for a fully made-up face.
Because mascara is consistently popular, there is a continuous flow of new releases, each with innovative formulas and revolutionary brushes, making it challenging to decide where to begin when searching for a new wand.
It's not surprising that beauty editors are often asked, repeatedly, "Which mascara is the best?" The reality is that there's no universal answer. Everyone's lashes are unique—whether thick or thin, curly or straight, short or long—they all have their own set.
To find the best mascara for your unique lashes, it's essential to identify your specific needs. Big, fluffy brushes excel at adding thickness and volume, while skinny brushes are better for definition, but there are many uniquely shaped wands that offer a range of effects.
When choosing a mascara formula, consider your needs carefully. Traditional mascaras typically contain waxes, oils, and dyes to enhance lashes. If your mascara often smudges or flakes, a tubing formula might be a better option. These formulas coat each lash with polymer tubes, preventing smudging or flaking during the day. However, they are generally more effective at lengthening than adding volume.
Don't automatically choose black mascara. Brown versions are having a real beauty moment right now, adding definition in a softer, more subtle way for those of us who prefer a more natural look. If you're feeling more adventurous with your makeup choices, you could also try brighter shades to really make your eye color stand out.